Affected by the Epidemic, the Central Air Conditioning Has Fallen into an Embarrassing Situation
At the beginning of 2020, a sudden epidemic disrupted the original track of the central air conditioning market.On February 12, the National Bureau of disease control and prevention organized the drafting of the guidelines for the operation and management of air conditioning and ventilation systems in office and public places during the prevalence of new pneumonia. Up to now, many regions have issued relevant policies, and the central air conditioning in the business building will not be opened temporarily. Can central air conditioning become the "accomplice" of New Coronavirus? Can the central air conditioner be turned on? These problems have become the "big trouble" perplexing consumers. For a time, the category of central air conditioning was pushed to the forefront of public opinion.Users are difficult, and enterprises are more difficultCan the central air conditioner be turned on? This is a big question in the hearts of all central air conditioning users."One of the main ways of spreading COVID-19 is droplet transmission. The principle of central air conditioning is to drive a number of terminals through a single main engine to control the temperature of different rooms, so that air can circulate in different rooms. Therefore, the use of central air conditioning does bring potential virus transmission risk," an industry source told reporters. The central air conditioning in public places should be turned on or off as little as possible to prevent the risk of epidemic spread.For the office buildings with central air conditioning installed in the city, this winter is particularly cold. The white-collar workers working in the office building returned to the days of relying on down coats and cotton coats for heating overnight. They had to sigh "it's too difficult".However, it is more difficult for users and enterprises. This winter is a tough "cold winter" for all central air-conditioning enterprises.Central air conditioning is a category of "three points of equipment and seven points of installation". "The installation of central air conditioning involves decoration, transformation and many other things, which has formed a project. At present, central air conditioning is generally embedded in the wall, and at least it needs simple decoration. Unlike household air conditioning, it can be simply perforated and installed." Song Liyuan, senior product manager of Industrial in line commercial business division, told reporters.Affected by the epidemic, all regions have strict control over the migrant population, and the logistics has not been fully restored. Most construction and decoration enterprises after returning to work are faced with problems such as shortage of workers and insufficient supply of materials. In addition, consumers stay at home, and most of the offline sales stores of household appliances "thank customers behind closed doors", which has an adverse impact on the installation and sales of some categories of central air conditioning and even the whole household appliance industry.Under the influence of national policies, industry environment and other factors, the sales situation of central air conditioning market in 2019 is not ideal compared with last year, the overall sales volume of the industry shows signs of decline, and the sales pressure of enterprises further increases. Song Liyuan told China home appliance network that in order to have a good starting point in 2020, many enterprises have advanced the opening time by 1-2 months and opened around November and December 2019. Coupled with the Early Spring Festival holiday this year, many enterprises began to have a holiday around January 18, resulting in a year-on-year decline of more than 30 points in the sales of central air conditioning in January this year.The bad start of the year and the rampant epidemic, the 2020 of central air conditioning, can be described as "even more difficult".Why "break the game"?In fact, not only the central air conditioning, but also the overall environment of the household appliance industry has been negatively affected by the epidemic. However, at present, this impact is only temporary and will not shake the foundation of China's home appliance industry.From the development in recent years, central air conditioning is in a growth period. Compared with ordinary household air conditioners, the advantage of central air conditioning is that the appearance is more concise and beautiful, the decoration style will not be damaged, and the air flow sent out is more uniform and comfortable. Nowadays, consumers' consumption concept is changing, and they have a deeper understanding of the energy efficiency and comfort of air conditioning. Coupled with the vast Chinese market, the category of central air conditioning has great potential. It is understood that in 2019, the overall sales scale of central air conditioning has exceeded 100 billion, the growth rate is higher than that of other categories, and the scale is still expanding.The development momentum of domestic brand central air conditioning tends to be good. Although there are some differences between domestic brands and foreign brands in technology, in recent years, with the increase of products and R & D, the market share and consumer recognition of domestic brands are increasing year by year, and the pace of catching up with foreign brands is gradually accelerating.For the current dilemma, some enterprises have begun to take positive action to provide technical support such as cleaning and maintenance for the central air conditioning equipment put into use. Suning big data shows that the order volume of central air conditioning cleaning services increased very rapidly, with a year-on-year increase of 230%. At the same time, some enterprises use live broadcast to start online marketing and transfer pre-sales services to online. It is understood that the central air conditioners of Casati, Gree and other brands sell goods through online "live broadcasting" to answer questions and solve doubts for consumers online; Haier held the interactive summit of central air conditioning engineering service providers online, which is also a major innovation of Haier in marketing interaction in the extraordinary period.In addition, the novel coronavirus pneumonia epidemic situation, people's disinfection health concept has been greatly improved. Central air conditioning combined with fresh air, sterilization and other functions can effectively inhibit the breeding and spread of bacteria and viruses, which may become a major selling point and provide ideas for the next product research and development of the industry.The support of national policies will also help central air-conditioning enterprises to return to work and production as soon as possible and get out of the dilemma. From the perspective of national policy, although the severity of the epidemic is greater than expected, the government expects that the number of funds allocated has not decreased, and the funds for public facilities construction in the later stage will remain at a normal level. At the same time, enterprises can apply for delayed payment of social security, tax relief, government subsidies, increased financial support and other policies have also been implemented to help enterprises overcome difficulties and difficulties and jointly overcome the epidemic.Novel coronavirus pneumonia should peak in late February, and will be basically controlled by the end of April, according to academician Zhong Nanshan. At present, thanks to the strong intervention of the state and the elimination of the return peak after the Spring Festival, the epidemic trend has become increasingly clear, the number of confirmed and suspected cases in the country has gradually decreased, and the number of cured cases has begun to increase. The epidemic has suppressed people's consumption desire. Therefore, after the epidemic, all walks of life may usher in a wave of "retaliatory consumption", and the stagnation loss of central air conditioning in recent years will be made up to a certain extent. Through the "cold winter", the central air conditioner can usher in its "bright future".